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CLIENT work

Project highlight

tiny & projet bois

Overnight the site had 10% more traffic. Within four months, we have seen a 10% drop in the bounce rate.

In four months, this client has seen a 14% increase in tiny house and studio projects for the upcoming year.

In this project I conducted in depth market research to understand the positioning and target audience of our client. We gathered together a range of competitor pricing and visuals. We looked at how the market has evolved since our client first launched their venture.

I found that the market place had vastly evolved since 2020. There are now a few important players in the industry investing heavily in communications and online advertising.

Our client needs to stand out and be memorable in a now crowded field.
I presented the client with several options to be able to both stand out among his competitors and be true to his identity.

We worked together to find a color scheme and video diary opening on the homepage that resonated with his story and mountain lifestyle in the region of Auvergne Rhone Alps.
Keeping the needs of the user in the front of our mind, I kept the navigation simple and tried to quickly answer their questions with as few pages as possible.

The keywords for the main pages were also important to us for Search Engine Optimisation reasons.

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Laptop displaying a school website with children running, placed on a light wooden table with an orange background and a potted plant beside it.

kingsworth international

In the first year since the website was launched, the school has seen over 20% more admissions applications.

Our Google Search campaigns have increased traffic by 200% in the first twelve months.

Over 50 interviews with prospective families and an indepth market research among competitor schools allowed me to create powerful user personas and identify important pain points for our users.
The iteration process was lengthy, as it was very important that all of the stakeholders of the project were involved in the design and positioning of the school’s website.

Since most of the prospective families will never visit the school before they agree to attend, the first impression of the school is crucial to their decision making process.
With two different schools and four different age groups, I created a bar across the bottom that quickly will allow families to find information that is important and critical to the age of their student.
Stunning visuals and video are the cornerstone of the project, helping show the vitality and warmth of the school and the love the students have for Kingsworth.